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Sponsorships

Beko is a brand that believes sport is an important part of life. Having always supported sports since its establishment, Beko shares the enthusiasm and excitement of sport fans by its sponsorships in Turkey and the world. Beko commenced supporting basketball platform in 2006 with the sponsorship of Turkish Basketball League. The “dynamic, entertaining and young” character of Beko brand and the technological and animated nature of the basketball joined in 2006 and this togetherness extended to achieving the biggest sponsorships of the eminent leagues of the world.


BEKO BASKETBALL LEAGUE

With the star players and the most challenging games, Beko Basketball League is known as one of the 5 most significant leagues of Europe. Starting in 2006/2007 season, Beko Basketball League has now completed 5 years and will continue until 2013 as the Beko Basketball League thanks to the new agreement signed at the beginning of this season.


BEKO ALL STAR


Along with the excitement of Beko Basketball League that goes on throughout the season, the stars of Beko Basketball League come together with the Beko All Star organized in a different city each year by Beko which aims to introduce enthusiasm of basketball to the entire Turkey.


BEKO BASKETBALL BUNDESLIGA

The first sponsorship within the scope of carrying basketball investments to the international platform was actualized in 2009 by becoming the title sponsor of Beko Basketball Bundesliga of Germany, one of the most important basketball leagues in the world.


2009 FIBA Asian Basketball Championship

Beko undertook the main sponsorship of the FIBA Asian Basketball Championship held in China in 2009.


Eurobasket 2009

Beko became the main sponsor of the FIBA European Basketball Championship held in Poland in 2009.


2010 FIBA World Basketball Championship

As the "Presenting Sponsor", Beko proudly presented the entire excitement of 2010 FIBA Basketball World Championship to the world. One of the greatest sports organizations held in Turkey, the championship was played in 4 different cities of Turkey and our national team won the second place.


Beko Russian Basketball League

One of the most significant basketball countries in the world, that is, Russia"s most important basketball organization restructured as of 2010/2011 is named Beko Basketball League from now on.


2011 FIBA European Basketball Championship


Following the World Basketball Championship, Beko became the sponsor of another important basketball organization, the European Basketball Championship to be held in Lithuania between 31 August and 18 September.

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